When we decided it was time to start up Typical Type I had no idea we would end up in the world of the ‘wedding folk’ quite so quickly. We had always intended to head in that direction, but maybe not so quickly. We got married just over a year ago and I had really immersed myself in all things weddings before it and then nothing – well other than my imaginary ‘other 15 weddings’ on Pinterest.
I had not forgotten that it can, occasionally, be a world of cliques and crazy brides with crazier mothers. But what I had forgotten was the fact that people can be so lovely too. There is a real camaraderie amongst some of the suppliers, often recommending one another, knowing that the another supplier might really compliment what they have to offer. Since we first started DJ Archer photography have been amazing. I met Lizz when the kids were doing a styled shoot for Aspire and her youngest was there too. She is a warm, kind person and little did I realise that when we met that day she would soon be giving me help and advice for the business. I feel so lucky to have someone who has taken the time to help.
We have had many friends spreading the word, and people we are yet to meet, like Emma from One Lump or Two? Whom I am meeting to discuss a few ideas with this week. People from when we got married, like the lovely Butterfly Bridal and The Midland have been really encouraging. They have done nothing but remind us why we chose them as suppliers for our own wedding and given us the benchmark for service.
The way I see it, is the world of the ‘Wedding Folk’ is a world where each person works for themselves, but they work better together. The rest of the world ought to take a little look at how it all comes together.
So here’s the thing. When I went to school there were two rooms with computers in. I think there were around 50 computers in total – 25 were dedicated to those who wanted to learn to touch type (Me – I could even type in French…) and 25 to those who wanted to learn about spreadsheets. Being the lazy type I chose IT for one of my subjects at GCSE, so I learnt how to type. But that was it. I was the last in the class to learn how to touch type. I was too lazy to proof read. Weirdly I did pass more tests than most people, but that would be my mildly competitive side coming through.
I didn’t go to University until I was 23, but even then things like Facebook, Pinterest and Twitter didn’t really play a part in every day life so again I missed out. Then I fell off the radar, raising the kids and not really having a lot to do with computers. So now I consider myself rather green on the whole social media front. There are so many different things to think about. I’ve been on Facebook for years, but using it for business is different. I think I am getting the hang of it now, but it takes time. Lots of it. this week I have managed to contact lots of hotels and wedding venues and luckily it is starting to pay off, the amazing PapaKata have said they are happy to recommend us, and we have some plans for a spectacular launch of a new word with them, so time well spent.
Then I have this blog and a whole new world of reciprocal blogging, thank you, by the way, Victoria Stott, who wrote a lovely piece about BIG LOVE. I still don’t understand SEO and all the other letters which are involved in getting traffic to my website and blog, but I do love that someone took the time to write something nice about us! I’m now in touch with a business advisor – he is studying for his diploma so we have 6 free hours and believe me we will work him for those hours…
Today we finally gave in and signed up for Twitter. I have no idea how, but I hope to see you there – typicaltypeuk. Come follow me and laugh a lot at my naivety. Luckily there are some kind people guiding me through. There’s always a reason why you meet the people you do.
I am not one for taking orders. The Dazzler – and all those who have tried before – will tell you that I am inclined to do the exact opposite of any order I’m given. Many a time my parents have told me I ‘like to make life hard for myself’, and don’t tell them, but they are right. Sometimes.
Funny how the first few orders for Typical Type haven’t had this effect. They have made me jump for joy and I can not wait to fulfil them. We want our customers to get the service we would expect. And trust me, we expect a lot.
Launching a new business has been more nerve-racking than I thought it might be. Just because we love our product doesn’t mean others would. What was once a tiny thought, a few pins on Pinterest and a handful of letters produced in the garage is now a reality. With no budget we launched. I won’t lie to you – we needed a second revenue and we thought about the things we could with all the things we already had. For once being married to a ‘gatherer’ had it’s benefits. We thought about what we would like to do and what we thought others might like and Typical Type was born. I am learning all of the time – WordPress, a website, a Facebook page, about markets as well as marketing. I have sent my self on a crash course – so far it has been two weeks and I have way too much to learn before I feel like I have stopped crashing!
Eventually we decided we had thought about it all too much. For years we have been talking about setting up a new business and putting it off. Funny what necessity will do. So we went for it. Initially we had quite a few enquiries and then suddenly all went quiet. We were worried – had we got it all wrong? Did others not like our work? Then this week we have taken our first orders. Some names, some letters and even one whilst I have written this. We have new products ready to launch any day now too. I am no fool, I know a few orders wont make us a fully fledged business, but I also know that getting these orders right will make all the difference to our future success.
This time I will be making life easy for myself and listening to those orders.